Design with
passion.
I'm Justin Freiler, a design director with over 25 years of experience forging impactful brand identities, crafting visually stunning digital products, and delivering high-end websites.
Drawing on a career that has taken me through roles as Art Director, Creative Director, and Lead Product Designer across diverse settings—from nimble agencies to sprawling corporations, and a significant chapter of freelance work—I now channel my passion into crafting compelling user experiences (UX/UI), developing strategic product designs, and building resonant brand identities. While I've had the privilege of working with established global brands, my heart truly lies in partnering with small and medium-sized businesses. There's a unique satisfaction in collaborating closely with clients to nurture something new, to see their vision take shape and make a real impact.
Beyond my professional endeavors, I cherish my time spent in Conshohocken, a vibrant little town just outside of Philadelphia that I'm proud to call home. This community has offered wonderful opportunities to contribute my creative talents to local businesses and organizations, forging meaningful connections and seeing my efforts directly benefit those around me. My personal life is equally fulfilling, with cherished moments spent alongside my wife and friends. I'm also a dedicated baseball dad, enthusiastically cheering on my son from the sidelines. And I'm constantly amazed by the artistic flair of my daughter, finding immense joy in witnessing her creative explorations.
My design expertise encompasses a comprehensive range of services, from architecting responsive websites, intuitive mobile apps, and complex web applications to designing efficient internal intranets. I also specialize in developing robust design systems, defining impactful visual identities, crafting memorable logos, and producing polished print materials and presentations. I firmly believe that the most successful design outcomes are born from close collaboration. This means working hand-in-hand with researchers to deeply understand user needs, partnering seamlessly with front-end developers to bring designs to life, guiding and inspiring design teams to reach their full potential, and presenting clear, persuasive strategies to stakeholders to ensure alignment with overarching business goals. My ultimate aim is to create designs that not only look exceptional but also drive significant improvements in user engagement and achieve tangible conversion results.
At the core of my design philosophy is a blend of strategic thinking, a deep empathy for the user, and an unwavering creative passion. I am driven by the desire to deliver solutions that are not just aesthetically pleasing, but are also measurable, genuinely meaningful, and ultimately achieve concrete results for my clients. If you're a small to medium-sized brand looking for a seasoned design partner who is committed to bringing clarity, creativity, and tangible effectiveness to your project, I would be thrilled to connect and explore how we can work together to build something truly exceptional.
Available for projects in UX/UI, product design, branding, and more.
Downloads
Download my resume and portfolio.
Memory lane
View the history of my career and the evolutions of my designs dating back 20 years.