Justin Freiler - Design Director

Devise Agency, a digital branding firm based in Hood River, Oregon, sought to create a newly branded website that reflected their innovative and exploratory approach to creative solutions. As the creative lead for this project, the goal was to develop a distinct online identity that captured the spirit of embarking on new and exciting ventures in the digital landscape, building upon their existing logo and name.

Process

The website design for Devise Agency was conceptualized around the theme of space travel and discovery, symbolizing the agency's commitment to exploring new creative territories. A key element of this process was the innovative use of Midjourney AI to generate evocative photography. Image prompts were carefully crafted to depict space travelers experiencing awe and wonder, mirroring the experience of encountering a fresh, new brand. The typography selection leaned towards a futuristic yet highly legible and modern style, avoiding overly niche aesthetics. To craft the narrative of the rebranded agency, the power of creative copywriting, enhanced by tools like ChatGPT, was harnessed to articulate their unique story and value proposition. Inspiration was also drawn from contemporary design agencies in similar spaces, noting the effective use of large typography, ample white space, and a vibrant accent color – in this case, a striking orange – which was creatively integrated into graphics depicting fantastical alien lifeforms under study, adding a unique and memorable visual element.

Process

The website design for Devise Agency was conceptualized around the theme of space travel and discovery, symbolizing the agency's commitment to exploring new creative territories. A key element of this process was the innovative use of Midjourney AI to generate evocative photography. Image prompts were carefully crafted to depict space travelers experiencing awe and wonder, mirroring the experience of encountering a fresh, new brand. The typography selection leaned towards a futuristic yet highly legible and modern style, avoiding overly niche aesthetics. To craft the narrative of the rebranded agency, the power of creative copywriting, enhanced by tools like ChatGPT, was harnessed to articulate their unique story and value proposition. Inspiration was also drawn from contemporary design agencies in similar spaces, noting the effective use of large typography, ample white space, and a vibrant accent color – in this case, a striking orange – which was creatively integrated into graphics depicting fantastical alien lifeforms under study, adding a unique and memorable visual element.

Process

The website design for Devise Agency was conceptualized around the theme of space travel and discovery, symbolizing the agency's commitment to exploring new creative territories. A key element of this process was the innovative use of Midjourney AI to generate evocative photography. Image prompts were carefully crafted to depict space travelers experiencing awe and wonder, mirroring the experience of encountering a fresh, new brand. The typography selection leaned towards a futuristic yet highly legible and modern style, avoiding overly niche aesthetics. To craft the narrative of the rebranded agency, the power of creative copywriting, enhanced by tools like ChatGPT, was harnessed to articulate their unique story and value proposition. Inspiration was also drawn from contemporary design agencies in similar spaces, noting the effective use of large typography, ample white space, and a vibrant accent color – in this case, a striking orange – which was creatively integrated into graphics depicting fantastical alien lifeforms under study, adding a unique and memorable visual element.

Execution

The execution phase involved the comprehensive design of both desktop and mobile versions of the entire Devise Agency website, ensuring a fully responsive and accessible experience for all users. The carefully selected typography and AI-generated imagery were seamlessly integrated with the spacious layout and strategic use of the vibrant orange accent color. The creative copywriting effectively conveyed the agency's forward-thinking approach and expertise. The resulting website not only showcased Devise Agency's capabilities but also created a memorable and engaging online presence that effectively communicated their brand identity as bold, innovative explorers in the digital branding realm.

Execution

The execution phase involved the comprehensive design of both desktop and mobile versions of the entire Devise Agency website, ensuring a fully responsive and accessible experience for all users. The carefully selected typography and AI-generated imagery were seamlessly integrated with the spacious layout and strategic use of the vibrant orange accent color. The creative copywriting effectively conveyed the agency's forward-thinking approach and expertise. The resulting website not only showcased Devise Agency's capabilities but also created a memorable and engaging online presence that effectively communicated their brand identity as bold, innovative explorers in the digital branding realm.

Execution

The execution phase involved the comprehensive design of both desktop and mobile versions of the entire Devise Agency website, ensuring a fully responsive and accessible experience for all users. The carefully selected typography and AI-generated imagery were seamlessly integrated with the spacious layout and strategic use of the vibrant orange accent color. The creative copywriting effectively conveyed the agency's forward-thinking approach and expertise. The resulting website not only showcased Devise Agency's capabilities but also created a memorable and engaging online presence that effectively communicated their brand identity as bold, innovative explorers in the digital branding realm.