Edison
Electric + Carpentry
Edison
Electric + Carpentry
Edison
Electric + Carpentry
Edison Electric + Carpentry, owned and operated by the dedicated craftsman Andrew Meyers of Ambler, PA, represents a fusion of expert electrical services and high-quality carpentry, tackling everything from intricate wiring installations to comprehensive home renovations. While Andrew's craftsmanship was undeniable, his brand presence lacked the polish and visibility to match the caliber of his work within the local community. This project focused on developing a comprehensive brand identity that would elevate his credibility, invigorate his passion, and make his exceptional skills more recognizable to potential clients.
Edison Electric + Carpentry, owned and operated by the dedicated craftsman Andrew Meyers of Ambler, PA, represents a fusion of expert electrical services and high-quality carpentry, tackling everything from intricate wiring installations to comprehensive home renovations. While Andrew's craftsmanship was undeniable, his brand presence lacked the polish and visibility to match the caliber of his work within the local community. This project focused on developing a comprehensive brand identity that would elevate his credibility, invigorate his passion, and make his exceptional skills more recognizable to potential clients.
Edison Electric + Carpentry, owned and operated by the dedicated craftsman Andrew Meyers of Ambler, PA, represents a fusion of expert electrical services and high-quality carpentry, tackling everything from intricate wiring installations to comprehensive home renovations. While Andrew's craftsmanship was undeniable, his brand presence lacked the polish and visibility to match the caliber of his work within the local community. This project focused on developing a comprehensive brand identity that would elevate his credibility, invigorate his passion, and make his exceptional skills more recognizable to potential clients.
Process
The branding process for Edison Electric + Carpentry aimed to capture Andrew Meyers' skilled craftsmanship and his unique personal style. The approach was to create a brand identity that felt both gritty and polished, mirroring Andrew's free-spirited yet professional demeanor. This involved developing new logo treatments that would be versatile across various applications. The brand identity extended beyond the logo to encompass a range of tangible assets, including branded apparel to create a unified professional appearance, eye-catching truck and van graphics to increase visibility on the road, practical stickers and magnets for local outreach, and engaging social media materials to connect with the community online. The goal was to create a cohesive visual language that would speak to the quality of his work and resonate with his target audience.
Process
The branding process for Edison Electric + Carpentry aimed to capture Andrew Meyers' skilled craftsmanship and his unique personal style. The approach was to create a brand identity that felt both gritty and polished, mirroring Andrew's free-spirited yet professional demeanor. This involved developing new logo treatments that would be versatile across various applications. The brand identity extended beyond the logo to encompass a range of tangible assets, including branded apparel to create a unified professional appearance, eye-catching truck and van graphics to increase visibility on the road, practical stickers and magnets for local outreach, and engaging social media materials to connect with the community online. The goal was to create a cohesive visual language that would speak to the quality of his work and resonate with his target audience.
Process
The branding process for Edison Electric + Carpentry aimed to capture Andrew Meyers' skilled craftsmanship and his unique personal style. The approach was to create a brand identity that felt both gritty and polished, mirroring Andrew's free-spirited yet professional demeanor. This involved developing new logo treatments that would be versatile across various applications. The brand identity extended beyond the logo to encompass a range of tangible assets, including branded apparel to create a unified professional appearance, eye-catching truck and van graphics to increase visibility on the road, practical stickers and magnets for local outreach, and engaging social media materials to connect with the community online. The goal was to create a cohesive visual language that would speak to the quality of his work and resonate with his target audience.
Execution
The execution phase of the Edison Electric + Carpentry rebranding brought the new visual identity to life across numerous touchpoints. The new logo treatments were implemented on apparel, instantly creating a more professional and recognizable look for Andrew. Vehicle graphics transformed his trucks and vans into mobile billboards, increasing brand awareness throughout Ambler and the surrounding areas. Stickers and magnets provided tangible brand reminders for clients and potential customers. Social media templates and designs were created to ensure a consistent and engaging online presence, showcasing his projects and expertise. The overall impact of this comprehensive branding effort was a significant enhancement of Edison Electric + Carpentry's credibility and visibility, ensuring that Andrew's exceptional craftsmanship was now supported by a strong and resonant brand identity.
Execution
The execution phase of the Edison Electric + Carpentry rebranding brought the new visual identity to life across numerous touchpoints. The new logo treatments were implemented on apparel, instantly creating a more professional and recognizable look for Andrew. Vehicle graphics transformed his trucks and vans into mobile billboards, increasing brand awareness throughout Ambler and the surrounding areas. Stickers and magnets provided tangible brand reminders for clients and potential customers. Social media templates and designs were created to ensure a consistent and engaging online presence, showcasing his projects and expertise. The overall impact of this comprehensive branding effort was a significant enhancement of Edison Electric + Carpentry's credibility and visibility, ensuring that Andrew's exceptional craftsmanship was now supported by a strong and resonant brand identity.
Execution
The execution phase of the Edison Electric + Carpentry rebranding brought the new visual identity to life across numerous touchpoints. The new logo treatments were implemented on apparel, instantly creating a more professional and recognizable look for Andrew. Vehicle graphics transformed his trucks and vans into mobile billboards, increasing brand awareness throughout Ambler and the surrounding areas. Stickers and magnets provided tangible brand reminders for clients and potential customers. Social media templates and designs were created to ensure a consistent and engaging online presence, showcasing his projects and expertise. The overall impact of this comprehensive branding effort was a significant enhancement of Edison Electric + Carpentry's credibility and visibility, ensuring that Andrew's exceptional craftsmanship was now supported by a strong and resonant brand identity.
Credits
Role
Creative Director
Agency
N/A
Client
Edison
Year
2023
Credits
Role
Creative Director
Agency
N/A
Client
Edison
Year
2023
Credits
Role
Creative Director
Agency
N/A
Client
Edison
Year
2023
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©2025 ALL RIGHTS RESERVED