Justin Freiler - Design Director

Kosa represents the rebranding of the downtown Conshohocken salon, formerly known as I'm Sergio, following its acquisition by accomplished career stylist Vesna Magalich. Drawing inspiration from her Serbian heritage, Vesna chose the name Kosa, which directly translates to "hair" in Serbian. This project focused on developing a new brand identity that reflected Vesna's vision for a premium salon experience and resonated with her personal touch.

Process

The creative process for Kosa began with a collaborative exploration of color schemes and logo concepts with Vesna. The decision to utilize black and gold aimed to evoke a sense of premium quality and sophistication. The final logo design cleverly integrated the initial "K" from Kosa with visual cues representing both a pair of scissors, a fundamental tool of the stylist's trade, and the letter "V" as a subtle nod to Vesna herself. To establish a distinct aesthetic for Kosa's marketing materials, Midjourney AI was employed to generate a range of visually compelling images. These AI-generated visuals provided a foundation for the salon's look books and in-studio posters, setting a sophisticated and inviting atmosphere. The design considerations also extended to business cards and other essential materials, ensuring a consistent and premium brand presentation across all touchpoints.

Process

The creative process for Kosa began with a collaborative exploration of color schemes and logo concepts with Vesna. The decision to utilize black and gold aimed to evoke a sense of premium quality and sophistication. The final logo design cleverly integrated the initial "K" from Kosa with visual cues representing both a pair of scissors, a fundamental tool of the stylist's trade, and the letter "V" as a subtle nod to Vesna herself. To establish a distinct aesthetic for Kosa's marketing materials, Midjourney AI was employed to generate a range of visually compelling images. These AI-generated visuals provided a foundation for the salon's look books and in-studio posters, setting a sophisticated and inviting atmosphere. The design considerations also extended to business cards and other essential materials, ensuring a consistent and premium brand presentation across all touchpoints.

Process

The creative process for Kosa began with a collaborative exploration of color schemes and logo concepts with Vesna. The decision to utilize black and gold aimed to evoke a sense of premium quality and sophistication. The final logo design cleverly integrated the initial "K" from Kosa with visual cues representing both a pair of scissors, a fundamental tool of the stylist's trade, and the letter "V" as a subtle nod to Vesna herself. To establish a distinct aesthetic for Kosa's marketing materials, Midjourney AI was employed to generate a range of visually compelling images. These AI-generated visuals provided a foundation for the salon's look books and in-studio posters, setting a sophisticated and inviting atmosphere. The design considerations also extended to business cards and other essential materials, ensuring a consistent and premium brand presentation across all touchpoints.

Execution

The execution of the Kosa brand identity involved translating the refined color palette, distinctive logo, and established aesthetic into tangible marketing and in-studio materials. The black and gold color scheme was consistently applied to create a luxurious feel across all brand elements. The unique logo, subtly referencing scissors and Vesna's initial, served as a memorable and professional visual identifier. The AI-generated imagery informed the visual style of posters displayed within the salon and the design of look books showcasing hairstyles and services. Business cards were designed to maintain the consistent premium aesthetic, leaving a lasting impression on clients. The overall effect of this rebranding effort was a sophisticated and cohesive brand identity that effectively communicated Vesna's expertise and the premium experience offered at Kosa.

Execution

The execution of the Kosa brand identity involved translating the refined color palette, distinctive logo, and established aesthetic into tangible marketing and in-studio materials. The black and gold color scheme was consistently applied to create a luxurious feel across all brand elements. The unique logo, subtly referencing scissors and Vesna's initial, served as a memorable and professional visual identifier. The AI-generated imagery informed the visual style of posters displayed within the salon and the design of look books showcasing hairstyles and services. Business cards were designed to maintain the consistent premium aesthetic, leaving a lasting impression on clients. The overall effect of this rebranding effort was a sophisticated and cohesive brand identity that effectively communicated Vesna's expertise and the premium experience offered at Kosa.

Execution

The execution of the Kosa brand identity involved translating the refined color palette, distinctive logo, and established aesthetic into tangible marketing and in-studio materials. The black and gold color scheme was consistently applied to create a luxurious feel across all brand elements. The unique logo, subtly referencing scissors and Vesna's initial, served as a memorable and professional visual identifier. The AI-generated imagery informed the visual style of posters displayed within the salon and the design of look books showcasing hairstyles and services. Business cards were designed to maintain the consistent premium aesthetic, leaving a lasting impression on clients. The overall effect of this rebranding effort was a sophisticated and cohesive brand identity that effectively communicated Vesna's expertise and the premium experience offered at Kosa.