Justin Freiler - Design Director

Perry Weather, a Texas-based company, provides an on-site weather monitoring and alerting system, tracking conditions and alerting teams to extreme heat, lightning, and other weather hazards. Their system delivers precise, on-site weather data through weather stations to a centralized dashboard accessible on mobile or desktop. As Lead Designer at Goodfolks, a digital product and branding agency, I was tasked with establishing the brand's look and feel and designing the user interface for their critical weather alert system.

Process

The branding process for Perry Weather began with thorough moodboarding and competitive research to understand the visual landscape of the weather monitoring and emergency alert industry. This informed the development of a distinct brand identity that conveyed both authority and trustworthiness. For the product design, a comprehensive design system was created to ensure a consistent and user-friendly interface across mobile and tablet platforms. This UI kit encompassed a wide range of elements, including a carefully considered color palette, clear and informative graphs and data visualizations, intuitive utility controls and sliders, interactive maps and radar displays, live video feed integration, and a robust system for alerts and notifications.

Process

The branding process for Perry Weather began with thorough moodboarding and competitive research to understand the visual landscape of the weather monitoring and emergency alert industry. This informed the development of a distinct brand identity that conveyed both authority and trustworthiness. For the product design, a comprehensive design system was created to ensure a consistent and user-friendly interface across mobile and tablet platforms. This UI kit encompassed a wide range of elements, including a carefully considered color palette, clear and informative graphs and data visualizations, intuitive utility controls and sliders, interactive maps and radar displays, live video feed integration, and a robust system for alerts and notifications.

Process

The branding process for Perry Weather began with thorough moodboarding and competitive research to understand the visual landscape of the weather monitoring and emergency alert industry. This informed the development of a distinct brand identity that conveyed both authority and trustworthiness. For the product design, a comprehensive design system was created to ensure a consistent and user-friendly interface across mobile and tablet platforms. This UI kit encompassed a wide range of elements, including a carefully considered color palette, clear and informative graphs and data visualizations, intuitive utility controls and sliders, interactive maps and radar displays, live video feed integration, and a robust system for alerts and notifications.

Execution

The execution phase of the Perry Weather project involved bringing the brand identity and product design to life across various platforms. The mobile and tablet interfaces were meticulously crafted to provide clear and actionable information, enabling users to quickly assess weather conditions and respond to potential hazards. The marketing website was designed to effectively communicate the value and reliability of Perry Weather's system, showcasing its features and benefits through compelling visuals and user-friendly navigation. Desktop and mobile representations of the homepage, feature list page, blog, platform demo, and customer stories were developed to create a cohesive and impactful online presence. The overall result was a brand identity and product design that effectively conveyed the seriousness and importance of Perry Weather's life-saving technology.

Execution

The execution phase of the Perry Weather project involved bringing the brand identity and product design to life across various platforms. The mobile and tablet interfaces were meticulously crafted to provide clear and actionable information, enabling users to quickly assess weather conditions and respond to potential hazards. The marketing website was designed to effectively communicate the value and reliability of Perry Weather's system, showcasing its features and benefits through compelling visuals and user-friendly navigation. Desktop and mobile representations of the homepage, feature list page, blog, platform demo, and customer stories were developed to create a cohesive and impactful online presence. The overall result was a brand identity and product design that effectively conveyed the seriousness and importance of Perry Weather's life-saving technology.

Execution

The execution phase of the Perry Weather project involved bringing the brand identity and product design to life across various platforms. The mobile and tablet interfaces were meticulously crafted to provide clear and actionable information, enabling users to quickly assess weather conditions and respond to potential hazards. The marketing website was designed to effectively communicate the value and reliability of Perry Weather's system, showcasing its features and benefits through compelling visuals and user-friendly navigation. Desktop and mobile representations of the homepage, feature list page, blog, platform demo, and customer stories were developed to create a cohesive and impactful online presence. The overall result was a brand identity and product design that effectively conveyed the seriousness and importance of Perry Weather's life-saving technology.